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Storytelling with data : a data visualization guide for business professionals / Cole Nussbaumer Knaflic

By: Material type: TextTextPublisher: Hoboken, New Jersey : Wiley, [2015]Description: xiii, 267 pages : illustrations (some color) ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119002253
Other title:
  • Data visualization guide for business professionals
Subject(s): LOC classification:
  • QA76.9.I52 K64 2015
Contents:
The importance of context -- Choosing an effective visual -- Clutter is your enemy! -- Focus your audience's attention -- Think like a designer -- Dissecting model visuals -- Lessons in storytelling -- Pulling it all together -- Case studies -- Final thoughts
Summary: Sometimes it is easy to generate charts and graphs look fine to you, but don't clearly communicate the information that they represent. Knaflic's own knack for clarity will help you sharpen your message when using data in your business presentations
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Includes bibliographical references and index

The importance of context -- Choosing an effective visual -- Clutter is your enemy! -- Focus your audience's attention -- Think like a designer -- Dissecting model visuals -- Lessons in storytelling -- Pulling it all together -- Case studies -- Final thoughts

Sometimes it is easy to generate charts and graphs look fine to you, but don't clearly communicate the information that they represent. Knaflic's own knack for clarity will help you sharpen your message when using data in your business presentations

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