Corporate communication : a guide to theory and practice / Joep Cornelissen
Material type:
TextPublisher: Thousand Oaks, California : SAGE Publications Ltd, 2017Edition: Fifth editionDescription: xiii, 306 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9781473953697 (hardback : alkaline paper)
- 9781473953703
- Corporate communication : a guide to theory & practice
- HD30.3 C814C 2017
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books - Printed | PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH Main Library General | HD30.3 C814C 2017 (Browse shelf(Opens below)) | Available | 11100404809 |
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| HD30.3 A691C 2016 Corporate communication / | HD30.3 B366I 2011 Intercultural communication in the global workplace / | HD30.3 B366I 2011 Intercultural communication in the global workplace / | HD30.3 C814C 2017 Corporate communication : a guide to theory and practice / | HD30.3 D665F 2011 The fundamentals of corporate communications / | HD30.3 F219I 2009 الإتصالات الإدارية / | HD30.3 H438M 1994 Management of corporate communication : from interpersonal contacts to external affairs / |
Includes index.
Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.
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