Corporate communication : principles and practice / Jaishri Jethwaney

By:

Jethwaney, Jaishri N [author]

Material type: Text

TextPublisher: New Delhi, India ; Thousand Oaks, California : SAGE Publications India, 2018Description: xxiii, 418 pages (multiple paging) ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789352806874 (paperback)

Subject(s):

LOC classification:

HD30.3 J58C 2018

Contents:

Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH Main Library General	HD30.3 J58C 2018 (Browse shelf(Opens below))	Available		11100404812

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Previous	HD30.3 D665F 2011 The fundamentals of corporate communications /	HD30.3 F219I 2009 الإتصالات الإدارية /	HD30.3 H438M 1994 Management of corporate communication : from interpersonal contacts to external affairs /	HD30.3 J58C 2018 Corporate communication : principles and practice /	HD30.3 K920 1990 Organizational communication : theory and practice /	HD30.3 K96I 2011 الاتصال واتخاذ القرارات /	HD30.3 N328I 2010 الإتصال والتسويق بين النظرية والتطبيق /	Next

Earlier edition: 2010.

Includes bibliographical references and index.

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