Public relations campaigns and techniques : building bridges into the 21st century / Fran R. Matera, Ray J. Artigue.

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TextPublisher: Boston, MA : Allyn and Bacon, 2000Description: vii, 280 pages: illustrations; 23.5cmContent type:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH Main Library General	HM1221 .M37 2000 (Browse shelf(Opens below))	Available		1000040488

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Previous	HM 1211 I61S 2015 Intercultural communication : a reader /	HM1221 .B47 2006 Gaining influence in public relations : the role of resistance in practice /	HM1221 .G57 2009 The global public relations handbook : theory, research, and practice /	HM1221 .M37 2000 Public relations campaigns and techniques : building bridges into the 21st century /	HM1221 .P82 2006 Public relations : critical debates and contemporary practice /	HM1221 .P82 2008 Public relations : from theory to practice /	HM1221 .S93 2005 Institute of Public Relations Malaysia : a historical perspective /	Next

includes bibliographical references and index

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