Make it rain! : how to use the media to revolutionize your business & brand / Areva Martin, ESQ with Donna Beech.

Includes bibliographical references (pages 227-238) and index.

Rainmaking. Make your own luck -- Lock on to your brand -- What you need first. Find your people -- Hone your pitch -- Become a trusted source -- Deploy it. Go for media channels--big and small -- Jump on breaking news stories -- Amplify it! Forget the old social media -- Engage or fail -- Monetize it. Wield your connections -- Watch it rain.

"What if you could get in front of millions of prospects with the avid endorsement of famous influencers--without spending a dime? It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads. For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders. In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most."--Inside jacket flap.