Principles of Marketing : Annotated Instructor's Edition / Philip Kotler, Gary Armstrong
Material type:
TextLanguage: English Series: Prentice-Hall series in marketingPublisher: Englewood Cliffs, NJ : Prentice-Hall, 1994Copyright date: ©1994Edition: 6th EditionDescription: xx, 692 pages (various pagings) : color illustrations, color map ; 28 cmContent type: - text
- unmediated
- volume
- 0130980390
- 9780137189588
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books - Printed | PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH Main Library General | HF5415 K68 1994 f (Browse shelf(Opens below)) | Available | SF0005051 |
Accompany to Test Item File.
Includes bibliographical references and index.
Part I Understanding Marketing and the Marketing Process -- Marketing in a Changing World: Satisfying Human Needs -- Strategic Planning and the Marketing Process -- The Marketing Environment -- Part II Analyzing Marketing Opportunities -- Marketing Research and Information Systems -- Consumer Markets: Influences on Consumer Behavior -- Consumer Markets: Buyer Decision Processes -- Business Markets and Business Buyer Behavior -- Part III Selecting Target Markets -- Measuring and Forecasting Demand -- Market Segmentation, Targeting, and Positioning for Competitive Advantage -- Part IV Developing the Marketing Mix -- Designing Products: Products, Brands, Packaging, and Services -- Designing Products: New-Product Development and Product Life-Cycle Strategies -- Pricing Products: Pricing Considerations and Approaches -- Pricing Products: Pricing Strategies -- Placing Products: Distribution Channels and Physical Distribution -- Placing Products: Retailing and Wholesaling -- Promoting Products: Communication and Promotion Strategy -- Promoting Products: Advertising, Sales Promotion, and Public Relations -- Promoting Products: Personal Selling and Sales Management {u2013} Part V Managing the Marketing Effort -- Building Customer Satisfaction Through Quality, Value, and Service -- Creating Competitive Advantage: Competitor Analysis and Competitive Marketing Strategies {u2013} Part VI Extending Marketing -- The Global Marketplace -- Marketing Services, Organizations, Persons, Places, and Ideas -- Marketing and Society: Social Responsibility and Marketing Ethics {u2013} Appendixes : Marketing Arithmetic -- Careers in Marketing.
The best teachers teach by example. The best students learn by doing. The best book provides both provocative examples and opportunities for student involvement. Once again, highly respected and bestselling authors and educators Philip Kotler and Gary Armstrong offer real information that reaches beyond the classroom and into the world of business, giving students insight into how theories get applied by actively involving them in the process.
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