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Communication theories : origins, methods, and uses in the mass media / Werner J. Severin, James W. Tankard, Jr.

By:

Severin, Werner J. (Werner Joseph)

Contributor(s):

Tankard, James W

Publication details: New York : Longman, ; 2001Edition: 5th edDescription: xv, 411 p. : ill. ; 24 cmContent type:

Media type:

Carrier type:

ISBN:

0801333350

LOC classification:

P90

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Includes bibliographical references and index.

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