Hospitality and Travel Marketing / Alastair M. Morrison.

By:

Morrison, Alastair M [author.]

Material type: Text

TextPublisher: Abingdon, Oxon ; New York, NY : Routledge/Taylor & Francis Group, c2023Edition: Fifth editionDescription: xxxiv, 638 pages : colour illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781032274126

Subject(s):

LOC classification:

TX911.3.M3 M67 2023

Summary: "Fully revised and updated for its 5th edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. This international, accessible and comprehensive whole industry textbook written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	TX911.3.M3 M67 2023 (Browse shelf(Opens below))	Available		SF0005406

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Includes bibliographical references and index.

"Fully revised and updated for its 5th edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. This international, accessible and comprehensive whole industry textbook written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing"-- Provided by publisher.

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