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Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextPublisher: Boston, MA : McGraw-Hill, 2009Edition: 9th edDescription: xv, 784 pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 0073381004
- 9780073381008
- HF5415.135 .C72 2009
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books - Printed | PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH Main Library General | HF5415.135 .C72 2009 (Browse shelf(Opens below)) | Available | 1000224645 |
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| HF5415.13 M123 1990 Basic marketing : a managerial approach / | HF5415.13 S974A 2016 The analytical marketer : how to transform your marketing organization / | HF5415.135 .C72 2006 Strategic marketing / | HF5415.135 .C72 2009 Strategic marketing / | HF5415.15 .B34 2007 Product strategy and management / | HF5415.15 .B666 2003 Brand management : a theoretical and practical approach / | HF5415.15 .R33 2007 Innovation, product development and commercialization : case studies and key practices for market leadership / |
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