Media audiences / 
edited by Barrie Gunter and David Machin. 
 - London :  SAGE,  2009. 
 - 4 v. :  ill. ;  25 cm. 
 - SAGE benchmarks in communication .
 - SAGE benchmarks in communication. .
<br/><br/>Includes bibliographical references. 
<br/><br/>v. 1. History of audience study -- v. 2. Measurement of audiences -- v. 3. Aggregated and disaggregated audiences -- v. 4. Audiences and influences. 
<br/><br/><label>ISBN: </label>9781847875792 (hbk. : set) 1847875793 
<br/><br/><label>LCCN: </label>2008939858 
<br/><br/><label>Nat. Bib. No.: </label>GBA933938  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015104078  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Audiences--Cross-cultural studies.<br/>Mass media--Psychological aspects--Cross-cultural studies.<br/>Mass media and culture--Cross-cultural studies.
<br/><br/><label>LC Class. No.: </label>P96.A83  / M42 2009