Calloway, Joe <br/><br/>
Becoming a category of one :  how extraordinary companies transcend commodity and defy comparison / 
Joe Calloway 
 - 2nd ed. 
 - Hoboken :  John Wiley,  2009 
 - xiv, 251 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>9780470496350 (pbk.) 0470496355 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Benchmarking (Management)<br/>Corporate image<br/>Brand name products
<br/><br/><label>LC Class. No.: </label>HD62.15   / .C34 2009