TY  - BOOK
AU  - Calloway,Joe
TI  - Becoming a category of one: how extraordinary companies transcend commodity and defy comparison 
SN  - 9780470496350 (pbk.)
AV  - HD62.15  .C34 2009
PY  - 2009///
CY  - Hoboken
PB  - John Wiley
KW  - Benchmarking (Management)
KW  - Corporate image
KW  - Brand name products
ER  -