Bates, Suzanne. , Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / by Suzanne Bates. - xx, 230 pages : illustrations ; 23 cm. ISBN: 9780071762861 0071762868 Subjects--Topical Terms: Chief executive officers.Branding (Marketing).Corporate image.Leadership. LC Class. No.: HD38.2 / .B38 2012