Guiltinan, Joseph P. <br/><br/>
Marketing management :  strategies and programs / 
/ Joseph P. Guiltinan and Gordon W. Paul 
 - 3rd ed. 
 - New York  : McGraw-Hill,  1988 
 - 427p. 
 - McGraw-Hill series in marketing ; .
 - McGraw-Hill series in marketing ; .
<br/><br/><label>ISBN: </label>0070489297 
<br/><br/><label>LCCN: </label>87023186 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / G962 1988