TabìGerardo V.,  1954-,  <br/><br/>
Creating demand :  generate cool, custom marketing ideas / 
Gerardo V. Tabio, Sally Beamer 
 - 337 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781591027553 1591027551 
<br/><br/><label>LCCN: </label>2009021872 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Psychological aspects