TY  - BOOK
AU  - Simakova,Elena
TI  - Marketing technologies: corporate cultures and technological change 
T2  - Routledge studies in innovation, organization, and technology
SN  - 9780415624770
AV  - HD58.8  .S55 2013
PY  - 2013///
CY  - New York, NY
PB  - Routledge
KW  - Organizational change
KW  - Electronic commerce
KW  - Technological innovations
KW  - Economic aspects
KW  - Management
ER  -