Mullins, John W. , <br/><br/>
Marketing management :  a strategic decision-making approach / 
John W. Mullins, Orville C. Walker, Jr. 
 - 8th ed. 
 - xxi, 547 pages :  illustrations ;  26 cm. 
<br/><br/><label>ISBN: </label>9780078028793 0078028795 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13   / .M84 2013