Media management :  leveraging content for profitable growth / 
editors, Andrej Vizjak, Max Ringlstetter. 
 - viii, 184 pages :  illustrations ;  24 cm. 
<br/><br/><label>ISBN: </label>3540440054 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media --Management.<br/>Mass media --Economic aspect.
<br/><br/><label>LC Class. No.: </label>P96.M34   / .M42 2003