Kotler, Philip. , <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John Bowen and James Makens. 
 - 3rd ed. 
 - xvii, 893 pages :  color illustrations ;  26 cm. 
<br/><br/><label>ISBN: </label>0130996114 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry --Marketing.<br/>Tourism --Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3   / .K67 2003