Drawbaugh, Kevin. , <br/><br/>
Brands in the balance :  meeting the challenges to commercial identity / 
Kevin Drawbaugh. 
 - viii, 278 pages, [16] pages of plates :  illustrations (some color), portraits (some color) ;  25 cm. 
<br/><br/><label>ISBN: </label>0273650351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice.<br/>Brand name products.
<br/><br/><label>LC Class. No.: </label>HF5415.3   / .D72 2001