TY  - BOOK
AU  - Drawbaugh,Kevin
TI  - Brands in the balance: meeting the challenges to commercial identity 
SN  - 0273650351
AV  - HF5415.3  .D72 2001
PY  - 2001///
CY  - London
PB  - Reuters
KW  - Brand choice
KW  - Brand name products
ER  -