TY  - BOOK
AU  - Rouse,William B.
TI  - Enterprise transformation: understanding and enabling fundamental change 
SN  - 0471736813
AV  - HD58.8  .E57 2006
PY  - 2006///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Organizational change
KW  - Product management
KW  - Technological innovations
KW  - Corporate culture
ER  -