Pride, William M.,  1942- <br/><br/>
Marketing :  basic concepts and decisions / 
William M. Pride, O.C. Ferrell 
 - 5th ed. 
 - Boston, Mass. :  Houghton Mifflin Co.,  1987 
 - xxx, 766 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0395357101 
<br/><br/><label>LCCN: </label>86081102 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415  / P947 1987