TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: basic concepts and decisions 
SN  - 0395357101
AV  - HF5415 P947 1987
PY  - 1987///
CY  - Boston, Mass.
PB  - Houghton Mifflin Co.
KW  - Marketing
KW  - Management
ER  -