TY  - BOOK
AU  - Moingeon,Bertrand
AU  - Soenen,Guillaume B.
TI  - Corporate and organizational identities: integrating strategy, marketing, communication and organizational perspectives 
SN  - 0415282047
AV  - HD58.7  .C68 2002
PY  - 2002///
CY  - London
PB  - Routledge
KW  - Corporate culture
KW  - Organization
ER  -