Kerin, Roger A. <br/><br/>
Marketing / 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - Ninth edition 
 - xlvii, 742 pages :  color illustration, map, charts ;  29 cm. 
 - Mcgraw-Hill/Irwin series in marketing .
 - Mcgraw-Hill/Irwin series in marketing .
<br/><br/> Previous ed. entered under title 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073404721 0073404721 9780077265892 (loose-leaf ed.) 0077265890 (loose-leaf ed.) 
<br/><br/><label>LCCN: </label>2008002053 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K39 2009