TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven William
AU  - Rudelius,William
TI  - Marketing
T2  - Mcgraw-Hill/Irwin series in marketing
SN  - 9780073404721
AV  - HF5415 .K39 2009
PY  - 2009///
CY  - New York
PB  - McGraw-Hill/IRWIN
KW  - Marketing
N1  - Previous ed. entered under title; Includes bibliographical references and index
ER  -