Perreault, William D. <br/><br/>
Essentials of marketing :  a marketing strategy planning approach / 
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 
 - Twelveth edition 
 - xxxix, 691 pages :  illustration (some color.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073404813 0073404810 
<br/><br/><label>LCCN: </label>2009031814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M378 2010