Cravens, David W. , <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy. 
 - 8th ed. 
 - xvii, 726 pages :  illustrations ;  26 cm. 
<br/><br/><label>ISBN: </label>0072966343 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Decision making.<br/>Marketing --Management.<br/>Marketing --Management --Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.135   / .C72 2006