Windahl, Swen. , Using communication theory : an introduction to planned communication / Sven Windahl and Benno H. Signitzer with Jean T. Olsen. - 2nd ed. - x, 302 pages : illustrations ; 24 cm. ISBN: 141294838X 9781412948388 Subjects--Topical Terms: Communication planning.Mass media --Planning. LC Class. No.: P95.815 / .W56 2009