TY  - BOOK
AU  - Windahl,Swen
AU  - Signitzer,Benno
AU  - Olsen,Jean T.
TI  - Using communication theory: an introduction to planned communication 
SN  - 141294838X
AV  - P95.815  .W56 2009
PY  - 2009///
CY  - London
PB  - Ssge
KW  - Communication planning
KW  - Mass media
KW  - Planning
ER  -