TY - BOOK AU - Gaines-Ross,Leslie TI - Corporate reputation: 12 steps to safeguarding and recovering reputation SN - 9780470171509 AV - HD59.2 .G34 2008 PY - 2008/// CY - Hoboken, NJ PB - John Wiley KW - Corporate image KW - Responsibility KW - Corporations KW - Public relations KW - Organizational effectiveness ER -