Rafinejad, Dariush. , <br/><br/>
Innovation, product development and commercialization :  case studies and key practices for market leadership / 
Dariush Rafinejad. 
 - xxvii, 403 pages :  illustrations ;  27 cm. 
<br/><br/><label>ISBN: </label>9781932159707 1932159703 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>New products --Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.15   / .R33 2007