TY  - BOOK
AU  - Rafinejad,Dariush
TI  - Innovation, product development and commercialization: case studies and key practices for market leadership 
SN  - 9781932159707
AV  - HF5415.15  .R33 2007
PY  - 2007///
CY  - Fort lauderdale. FL
PB  - J. Ross
KW  - Product management
KW  - New products
KW  - Marketing
ER  -