Fenn, Jackie. , Mastering the hype cycle : how to choose the right innovation at the right time / Jackie Fenn and Mark Raskino. - xviii, 237 pages : illustrations ; 24 cm. - Gartner, Inc./Harvard Business School Press series . ISBN: 9781422121108 Subjects--Topical Terms: Technological innovations --Management.Organizational change. LC Class. No.: HD45 / .F46 2008