TY - BOOK AU - Fenn,Jackie AU - Raskino,Mark TI - Mastering the hype cycle: how to choose the right innovation at the right time T2 - Gartner, Inc./Harvard Business School Press series SN - 9781422121108 AV - HD45 .F46 2008 PY - 2008/// CY - Boston, MA PB - Harvard Business KW - Technological innovations KW - Management KW - Organizational change ER -