TY  - BOOK
AU  - McCabe,Scott
TI  - Marketing communications in tourism and hospitality: concepts, strategies and cases 
SN  - 9780750682770
AV  - TX911.3.M3  .M32 2009
PY  - 2009///
CY  - Boston
PB  - Butterworth-Heinemann
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
KW  - Communication in marketing
KW  - Cases
ER  -