Baran, Stanley J. , <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley J. Baran. 
 - 5th ed. 
 - 1 volume (various pagings) :  illustrations (chiefly color) ;  28 cm.+  1 DVD-ROM (4 3/4 in.). 
<br/><br/><label>ISBN: </label>9780077243302 0073289132 9780073289137 0077243307 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Mass media literacy.
<br/><br/><label>LC Class. No.: </label>P90   / .B38 2009