TY - BOOK AU - Sugars,Bradley J. TI - Instant advertising T2 - Instant success series SN - 0071466606 PY - 2006/// CY - New York PB - McGraw-Hill KW - Advertising copy KW - Advertising N1 - Let's Get Started -- Business Principles -- Writing Successful Ads -- The Layout: Making It Sell -- Final Points to Remember -- Just Did It -- Getting into Action -- The 18 Most Asked Questions about Working with an Action International Business Coach -- Action Contact Details ER -