Blythe, Jim. , <br/><br/>
Principles and practice of marketing/ 
Jim Blythe. 
 - 2nd ed. 
 - xxi, 744 pages :  color illustrations ;  28 cm. 
<br/><br/><label>ISBN: </label>9781408011478 1408011476 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.<br/>Marketing --Case studies.<br/>Industrial marketing --Management.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.B661   / .B59 2009