Wilson, R. M. S.  1946-  <br/><br/>
Strategic marketing management :  planning, implementation and control / 
Richard M.S. Wilson and Colin Gilligan 
 - Third edition 
 - xii, 867 pages :  illustrations ;  28cm. 
<br/><br/> Previous edition: 1997 
<br/><br/>Includes bibliographical references (pages [813]-851) and index 
<br/><br/><label>ISBN: </label>9780750659383   GBP45.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>kpm HF5415.13  / .W746 2013