Morgan, John. , <br/><br/>
Brand against the machine :  how to build your brand, cut through the marketing noise, and stand out from the competition / 
John Morgan. 
 - xiv, 201 pages :  illustrations ;  24 cm. 
<br/><br/><label>ISBN: </label>9781118103524 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).<br/>Business and economics --Marketing --General.
<br/><br/><label>LC Class. No.: </label>HF5415.1255   / .M67 2012