TY  - BOOK
AU  - Morgan,John
TI  - Brand against the machine: how to build your brand, cut through the marketing noise, and stand out from the competition 
SN  - 9781118103524
AV  - HF5415.1255  .M67 2012
PY  - 2012///
CY  - Hoboken, N.J.
PB  - John Wiley and Sons
KW  - Branding (Marketing)
KW  - Business and economics
KW  - Marketing
KW  - General
ER  -