TY - BOOK AU - Gitomer,Jeffrey H. TI - Social boom!: how to master business social media to brand yourself, sell yourself, sell your product, dominate your industry market, save your butt, rake in the cash, and grind your competition into the dirt-by the global authority on sales, attitude, trust, and loyalty SN - 9780132686051 AV - HF5415.1265 .G57 2011 PY - 2011/// CY - Upper Saddle River, NJ PB - FT Press KW - Internet marketing KW - Internet advertising KW - Social networking ER -