TY  - BOOK
AU  - Riezebos,H.J..
AU  - Kist,Bas
AU  - Kootstra,Gert
TI  - Brand management: a theoretical and practical approach 
SN  - 0273655051
AV  - HF5415.15  .B666 2003
PY  - 2003///
CY  - Harlow
PB  - Financial Times/Prentice-Hall
KW  - Product management
ER  -