Churchill, Gilbert A. , <br/><br/>
Basic marketing research / 
Gilbert A. Churchill, Jr., Thomas J. Brown. 
 - 5th ed. 
 - xxvii, 738 pages :  illustrations ;  28 cm. 
<br/><br/><label>ISBN: </label>0324190972 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5414.2   / .C48 2004