David, Fred R. Strategic management : concepts and cases / Fred R. David - 13th ed. - Upper Saddle River, NJ : Prentice Hall, 2011 - xxxi, 289 p. : ill. (some col.) ; 28 cm. ISBN: 0136120989 9780136120988 Subjects--Topical Terms: Strategic planning --Case studiesStrategic planning LC Class. No.: HD30.28 / .D38 2011