TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: concepts and cases 
SN  - 0136120989
AV  - HD30.28  .D38 2011
PY  - 2011///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Strategic planning
KW  - Case studies
ER  -