Masterman, Guy. , <br/><br/>
Innovative marketing communications :  strategies for the events industry / 
Guy Masterman, Emma H. Wood. 
 - xxi, 322 pages :  illustrations ;  25 cm. 
 - Events management series .
<br/><br/><label>ISBN: </label>0750663618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events --Management.<br/>Special events --Marketing.
<br/><br/><label>LC Class. No.: </label>GT3405   / .M37 2006