Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler 
 - Eleventh edition 
 - 1 v. (various pagings) :  color. illustrations. ;  27 cm 
<br/><br/> Various multi-media instructional aids, including a web site, are available to supplement the text 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0130497150:  RM60.00 9780130497154:  RM60.00 
<br/><br/><label>LCCN: </label>2002022481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management